Dany Minaker, TCCC Global Executive Creative Director, LATAM Chief Creative Officer, Wunderman Thompson
Wunderman Thompson LATAM has had a historic year. The agencies in the region received over 270 creative awards collectively including 10 Grands Prix, resulting in honorable mentions such as Agency of the Year at New York Festival, Epica Awards, Gerety Awards and MMA Smarties. Dany Minaker together with Sebastian ‘Patán’ Tarazaga are the creative forces behind this mammoth year.
Dany Minaker is the LATAM Chief Creative Officer and the Global Executive Creative Director of Wunderman Thompson, also leading the creative teams for The Coca-Cola Company on behalf of Wunderman Thompson globally.
In 2021, Dany and his creative partner Patán led the team responsible for creating the campaign for the world’s first inclusive deodorant for Unilever, ‘Degree Inclusive’. It received over three billion media impressions and won the Innovation Grand Prix at Cannes Lions, which was the first of its kind to be won in Argentina’s history. But most importantly, the campaign inspired conversations across the industry to make more personal care products accessible and inclusive.
Dany and Patán also received the 2023 Innovation Grand Prix at Cannes Lions International Festival of Creativity alongside MIT Media Lab spinoff, Augmental, for their ground-breaking MouthPad^. The revolutionary product was created by Augmental and allows people to control devices purely through the movement of their tongue.
Over the last few years, Dany has created local, regional, and global work for some of the world’s largest brands including Microsoft, United Airlines, Telefonica, Coca-Cola, GSK, Unilever, Disney, Nestlé, and Mercado Libre.
It’s been a record-breaking few years, as Dany and Patán’s work won big at the industry’s most well-renowned shows and festivals, including LIA, Cannes Lions, D&AD, Clio Awards, EFFIE Awards, D&AD, NY Festival, Isaac Awards, One Show, Sol Festival, Smarties, EPICA Awards, IAB, Webby Awards, FWA, ANDY, FIAP, Wave, Ojo de Iberoamérica, El Diente, Martin Fierro and +DIGITAL, among others. They won a total of 22 Grands Prix in 2021 and 2022 alone. Dany has gone on to win even more prestigious awards and mentions like being named one of the ‘Top 30 best creative CCOs’ by The Drum.
He has also judged at many festivals including Cannes Lions, London International Awards, Adweek’s Project Isaac Awards, Lisbon Festival, IAB, ECHO Awards, Creatives Argentines Circle and was the Digital and Mobile Jury President at El Ojo de Iberoamérica too.
In addition, he is a sought-out speaker in the LATAM market where, most recently, he has spoken at IAB, MMA, Lebook, Cannes, and El Ojo de Iberoamérica. On top of this, he
is a mentor at the Creative Liaisons mentorship program of the London International Awards.
He recently moved to Miami with his wife and two children, Thiago & Tomas, to continue fulfilling creative excellence for Coca-Cola.
SIGNIFICANT ACHIEVEMENTS / AWARDS:
· 2023, Grand Prix, Mouth Pad, Cannes Lions Festival.
· 2022 Most Awarded Agency of Argentina, FIAP, WT Arg.
· 2022 Agency of the Year, Creative Pool, WT Arg.
· 2022 Agency of the Year, Unilever Awards.
· 2022 Agency of the Year, MMA Smarties, Wunderman Thompson Brazil.
· 2022 Media Grand Prix, Epica Awards, The Pirate Match, DirecTvGo
· 2022 Grand Prix, Unilever Awards.
· 2022 Degree Inclusive, winner 4 times at Andy Awards.
· 2022 Sustainable development pencil, Edina, Waterlight.
· 2022 Sustainable development pencil, Edina, Waterlight.
· 2022 NY Festival Best of show Design, Degree Inclusive.
· 2022 NY Festival WT Agency of Latin-America.
· 2022 Top 30 best creative CCOs, The Drum.
· 2022 Most Awarded CCO of the year at Wunderman Thompson, The Drum.
· 2021 GP Design, GP Innovation, GP Sound production at El Ojo de Iberoamerica.
· 2021 Mobile Marketing Association, Agency of the year.
· 2021 El Dorado, Titanium, Edina, Waterlight.
· 2021 LIA, Best agency & Network of Latam.
· 2021 Cannes Lions, First Argentinian Innovation GP, Unilever, Degree Inclusive.
· 2021 Cannes Lions, Most innovation network of LatinAmerica.
· 2021 Mentor at Creative LIAisons Coaching program.
· 2020 “Influencer of the year”, Creativepool.
· 2020 Grand Effie Peru and Brand Effie Brasil.
· 2020 First Latin-American GP at Epica Awards, Sony.
· 2020 GP Digital & Social at El Ojo de Iberoamerica, Sony.
· 2020 GP at Echo Latam, F. Huesped, HIV on Agenda.
· 2019 Cannes Lions, Brand Experience & Activation Jury of Argentina.
· 2018 Best Digital Creative of Argentina voted by the Advertising industry, Jerry Goldenberg.
· 2017 GP at Echo Awards, Mercado Libre, Based on Real Feedback.
· 2013 GP FILM at El Ojo de Iberoamerica, Abinbev, Hurricane Laura.
· 2013 GP FILM at El Ojo de Iberoamerica, Abinbev, Hurricane Martha.
· 2013 GP FILM at El Diente, Abinbev, Hurricane Laura.
· 2013 GP FILM at El Diente, Abinbev, Hurricane Martha.
· 2015 GP Integrated Campaign at El Diente, Universal Music, Move like Lorde
· 9 Adweek Project Isaac Awards.
· +40 EFFIE Argentina & LATAM.
LinkedIn: https://www.linkedin.com/in/dany-minaker-2217a11a/?originalSubdomain=ar
Work: https://www.lovethework.com/people/dany-minaker-25417
