Lavinia Francia, Executive Creative Director, Ogilvy Italy
She started her career in a small agency in her hometown, moved to the digital team in Publicis, then joined Ogilvy in 2014, where she still works.
She is a big believer in the power of emotions in connecting people, here’s why she looked for human insights and universal stories to give her projects an emotional touch. Along the way she worked with international clients (Nutella, Emergency, Jeep, adidas, Unicredit) took part in several awards juries (Clio Awards, New York Festivals, Adci Awards) and won a good bunch of awards (Adci, New York Festivals, Effie Awards).
She also teaches Art Direction & Copywriting MBA at IED in Milan, Italy.
If she hadn’t chosen advertising, she would be a librarian.