Diana Triana, General Creative Director, McCann Worldgroup, Bogotá, Colombia
Diana is a Colombian creative who has worked for more than 13 years in the advertising industry, years in which she also has been a teacher, jury, and speaker
She built her career in J. Walter Thompson beginning as the youngest copywriter, but ten years later, after becoming a Creative Director, she accepted the offer to work at Sancho BBDO, where she worked for the next two and a half years.
In the course of her career, Diana was selected by the JWT network as a Brand Pioneer (2008), High potential (2015), and also she had the opportunity to work at SCPF Barcelona (2012) in an exchange program.
Diana has won several important awards such as Cannes, Effie’s, London, Clio, D&AD, El Sol, El Dorado Festival, and the first Glass Lion for Colombia with the campaign “Breastfeeding Mannequins” that encourages the freedom of breastfeeding in public, but the most special award (for her) is a global competition called MOFILM Cannes U12 which allowed her to travel around the world making documentaries about children, under the Omo’s Global concept “Dirt is good.”
he was also one of the main creators of some of the most inclusive bank campaigns: the first one, promoting the acceptance of same-sex couples and subsequently the inclusion of female soccer players in the bank promotions, among other things because she is a fan of soccer although she is a terrible player.
Definitely, she has had a lot of good moments in her career, but the last years have been particularly special. In April 2016 she had the honor of being selected as one of the Women To Watch Colombia, an award that is given to different women in the world for their contribution to the advertising industry, and two months later, she was selected among more than 500 creatives of the world, to be part of the See it Be it program in Cannes, a special program designed to change the ratio of female leaders in creative departments.
In August 2019, Diana was officially named the new General Creative Director of McCann Colombia, a big challenge that he has been facing to this day with the same energy with which he began his career.