Esosa Osagiede, Group Creative Director, Insight Publicis

Defying norms. Disrupting narratives. Designing legacies.

Esosa is a powerhouse creative force with nearly two decades of experience transforming brands and shaking up the advertising world. A strategic firestarter and bold storyteller, she leads with imagination, purpose, and an unwavering drive to challenge the status quo.

From her fearless start as a copywriter in Nigeria, to securing global accounts like Burger King while at Leo Burnett Lagos, Esosa’s journey is one of audacity and impact. She’s built a reputation for big ideas that move culture, winning hearts and hardware across Africa and the globe.

 Career Highlights

  • DARE! List 2025 – Celebrating Black creative leaders shaping the future Globally
  • Creative Director of the Year 2025- WIMCA
  • Most Outstanding Creative Director 2023&2024 – WIMCA
  • Creative Game Changer 2024 – SHE WINS Conference
  • Creative Personality of the Year 2024 – Edge Awards
  • Grand Prix Winner, LAIF Awards 2023 – “Unwrap Joy, Unleash Taste” for TERRA
  • Cannes Lions See It Be It 2023 – 1 of 15 global female creative leaders selected, and the only West African

Global Footprint

Esosa has brought magic to powerhouse brands including YouTube, Nestlé, British American Tobacco, First Bank, Mondelez, and the World Bank. Her creative leadership helped crown Insight Publicis as Agency of the Year at LAIF 2024, pushing the boundaries of innovation across brand storytelling and cultural relevance.

She’s a globally recognized voice, having served on elite juries including CLIO, D&AD, The One Show, The ANDYs, Publicis Giraffe, LAIF, and in 2025, Cannes Lions International Festival of Creativity (Print & Publishing jury), and the LOERIES (Effectiveness Jury) a prestigious nod that affirms her place among the industry’s global vanguard.

Mentorship & Industry Advocacy

Beyond her accolades, Esosa is a passionate advocate for the next generation of creatives, actively mentoring emerging talent in Nigerian advertising schools and championing female representation in the industry. As Group Creative Director at Insight Publicis, she leads a powerhouse team, driving bold, culture-shaping campaigns across the group, for brands like Pepsi, 7UP, Mirinda, Heineken, Airtel, Amstel, Desperados, Tiger, LifeScoreBet, Kellogg’s, and other leading global and indigenous brands. With every campaign, she continues to redefine storytelling and set new creative benchmarks.

A Legacy of Innovation

Esosa’s journey is a testament to the limitless power of creativity. With every bold move, she redefines what’s possible on the global stage, cementing her legacy as a visionary leader and industry trailblazer. Her relentless pursuit of excellence continues to shape the future of advertising and inspire the next generation of creatives.