Jin Yang的中英文, Creative Partner, Leo Burnett Taiwan

Jin Yang, Creative Partner of Leo Burnett Taiwan, began her career as a copywriter and has been dedicated to her beloved creative profession for over 25 years. She has also contributed her talent to numerous renowned agencies such as Hua Wei & Grey, JWT, and Bates, among others.

As a highly acclaimed creative talent, Jin Yang joined Leo Burnett Taiwan in 1997, and since then, she has been the most trusted partner for her clients. Throughout her career, she has worked with a wide range of brands, including Heineken, McDonald’s, China Airlines, HCG, Lay’s, and Chunghwa Telecom, among others. Her recent creative campaigns for China Airlines and McDonald’s Taiwan have successfully generated significant social buzz and conversation. These campaigns have garnered numerous awards and recognition both locally and globally.

According to Campaign Brief Asia’s reports in 2018 and 2020, Jin Yang secured the 2nd position in the most awarded creative rankings in Taiwan for both years. Her works have gained international recognition, leading to frequent invitations to serve as a judge for various prestigious international creative awards, including Cannes Lions, LIA, LIA Chinese, ADFEST, MAD Star, ADC Awards, One Show Asia, Shots, Young Guns, and more.

楊乃菁，在台灣李奧貝納擔任創意合夥人，從一個小文案, 開始了她的廣告生涯，至今已在她熱愛的創意行業裏超過25年。 加入李

奧貝納之前, 她曾在華威葛瑞、智威湯遜、達彼思等眾多知名廣告公司服務過。

作為備受讚譽的創意人才，楊乃菁於1997年加入台灣李奧貝納，從此成為客戶最值得信賴的合作夥伴。 在她的創意生涯中，她曾與海尼根、麥當勞、中華航空、HCG、樂事和中華電信等許多國內外的重要品牌合作。 她近年為中華航空和台灣麥當勞創作的廣告成功引起了廣大的社群關注和討論，這些廣告並獲得了許多本地和全球獎項的認可。

根據Campaign Brief Asia 2018年和2020年的報告，楊乃菁在這兩年在台灣獲獎最多的創意排行榜中獲得第二名。由於她的作品常獲得國際認可，因此也常受邀擔任著名的國際創意獎項的評審，包括Cannes Lions、LIA、LIA Chinese、ADFEST、MAD Star、ADC Awards、One Show Asia、Shots、Young Guns 等。