Sandra Bold, Chief Creative Officer, VML Netherlands

Sandra is the Chief Creative Officer of VML Netherlands but her true creative calling started when she was 2. By painting the walls of her house. With lipstick.

Trained in architecture, she shifted to copywriting and never looked back.

She’s been named Copywriter of the Year and a Pitch 100 Superwoman and her work has earned her awards at festivals like Cannes Lions, D&AD, One Show, Clio, ADC, Eurobest, and Golden Drum, and built brands at McCann Bucharest, Publicis London and LePub Milan before joining VML.

She leads multidisciplinary teams across EMEA in finding the hook that turns briefs into culturally fluent ideas.

She loves fashion, silly jokes and she can’t whistle.