Shannon Washington,  Chief Creative Officer & Managing Partner, 11 OUNCES

Award-winning creative, business leader, brand builder and culturist—Shannon Washington is a busy woman.

Currently Shannon serves as both the Chief Creative Officer and Managing Partner for creative studio 11 Ounces, with a focus on crafting a new era of storytelling and fan experience in sports for a host of brands, teams and athletes. In tandem, Shannon actively consults for a small cohort of brands, creators and agencies. This new era of entrepreneurship comes after serving as the Global Chief Creative Officer at Gotham/McCann Worldgroup, a role she assumed after a successful tenure as US Chief Creative Office at R/GA.

Throughout her career, Shannon has steadily established herself as one of the rising voices of the new generation of Madison Avenue leaders, with the wins and accolades to back it all up. At R/GA, she successfully navigated the brand’s flagship office through a global pandemic, personally leading, pitching and converting over $30M in creative business to include Nike, TurboTax, Uber, Samsung, ESPN and Sephora. Most importantly, her penchant for transparency and mentorship proved to be her most important asset in stabilizing and supporting her community of over 100 creatives and designers.

At GOTHAM, Shannon successfully set out to craft the creative growth and expansion of the agency, from a legendary, 30+ year player in the beauty space, to a full-scale creative powerhouse for a new set of categories, brands and talent. Her streamlined, strategic approach to storytelling led the agencies to a host of “firsts” including their first ever Webby + Clio honors, in addition to closing stubborn legacy sales gaps for some of Maybelline New York’s most iconic products.

All of the above efforts have led to a host of honors and accolades, to include Ad-Age CCO of The Year, The AdWeek 100, serving as a Cannes Lion Jury President, and being named one of Fast Company’s Most Creative People in Business.

In her spare time Shannon can be found actively leading and participating in industry conversations around creative leadership,  cultural inclusion and technology, especially within the three categories she is most passionate about: sports, finance and beauty.

Shannon is a proud graduate of Howard University and reluctantly resides in the suburbs of her beloved New York City.