Suzana Apelbaum, Head of Creative and Innovation, Google NY

Based in New York, Suzana leads a team dedicated to pushing the boundaries of creativity in media and leveraging technology to increase advertising relevance. She leads innovation projects, digital campaigns and content for media partnerships for Google Marketing’s main brands (Google Search, YouTube, Pixel, Android, Chrome).
Over the last 10 years she has taken different roles at Google, all exploring in different ways the future of advertising and brand storytelling.

Prior to Google, Suzana has worked with global brands such as Converse, Coca-Cola, Fiat, Barbie and P&G, among others. She started her career in Brazil and moved to New York in 2010. She has since served as Executive Creative Director at agencies such as StrawberryFrog, VML and Anomaly.

In Brazil, Suzana was co-founder and partner of Hello Interactive agency, from the ABC group. She was also Creative Director at leading agencies such as JWT and Africa – in the latter, she played a key role in winning the second Interactive Agency of the Year title at Cannes.

She has received more than 30 international awards and has served as a jury at international advertising festivals such as Cannes Lions, One Show, Clio, ANDYs, FIAP and D&AD.

She is currently a member of the Ad Council USA’s Diversity and Leadership Board.

Alongside her advertising career, Suzana is part of an international collective of creative intelligence called Asas, which produces original content in arts and culture. If you want to start a conversation with her though, start asking about her journey as an actress and tap dancer.