Thiago Cruz, Chief Creative Officer, GREY New York

Born in Brazil, Thiago Cruz has spent the last two decades working for some of the best creative agencies in six cities, in four countries, on three continents.

Prior to joining Grey New York as Chief Creative Officer, Thiago was the creative lead for a wide range of international clients, such as The Coca-Cola Company, Diesel, Meta, AB InBev, Heineken, American Express, and KFC, to name a few.

Thiago has a passion for creating work that positions brands at the intersection between culture and commerce. This approach has helped his clients not only achieve their business objectives, but also be talked about in major publications and news outlets, from The New York Times to Buzzfeed, from the Today Show to Vice, from Wired to Vogue, and everything in between.

Working with incredible teams at a variety of different agencies and clients, he helped create a slew of award-winning work. So far, that includes more than 30 Cannes Lions (including a coveted Titanium Lion and ten Golds), seven Yellow Pencils at the D&AD, five Gold Pencils at The One Show, three Grand Prix at the Eurobest, and multiple golds at the Andys, Clios, and LIAs, among others.