Sara Eid, Regional Creative Director, ServicePlan Arabia

Currently serving as Regional Creative Director (RCD) of ServicePlan Arabia, Sara comes from a versatile creative background of both Art & Copy in addition to creative strategy. Having started her career in the branding space, Sara has emerged to be a leader in wider areas of brand communication, advertising, social media marketing and content development. Sara thrives in creating true connections through her work by intertwining logic and critical thinking with creativity and imagination.

Prior to ServicePlan, Sara has established herself as a creative leader in Impact BBDO, handling Saudi government clients and global accounts such as Pepsico. She has formerly served as a Creative Director in Dentsu and DDB. Through her career, Sara worked with diverse brands of different industries such as FMCG, tourism, education, automotive, healthcare and many more.

In addition to her industrial experience, Sara has a passion for sharing knowledge and has worked as a lecturer in Dar Alhekma University for two years in the Visual Communication department. Through her industrial journey, Sara always looks for educational opportunities to support students, in addition to championing agencies’ talks, workshops and mentoring programs. Sara is proactive about building internal development initiatives to foster and grow talents. Some of these initiatives were Drivers at Drive Dentsu, and SociaLab in Social Clinic.